Ask Ludacris his career plan and the high-energy artist with the soft-spoken demeanor wastes no time in setting you straight. “I’m in the game to change music. I think that’s what every artist should be in it for. I’m here to change the world or as Tupac said, spark the brain that changes the world. Set myself part. Be me.”

Almost from the moment Ludacris released his debut album almost four years ago in Atlanta, Georgia, the rapper has delivered one of the most arresting sounds in rap music. Combining irresistible charm with an unmistakable delivery has made Ludacris one of the most popular MCs on the hip-hop landscape.

As the pivotal member, both behind the scenes and in front of the mic, of Disturbing Tha Peace — which includes Lil Fate, I-20, Tity Boi, Shawnna and platinum selling Chingy.  Ludacris has come a long way since his days of doing talent shows. And, having sold over seven million copies of his first two discs, (Back for The First Time and Word Of Mouf), Ludacris is one of the top-sellers of the new generation. “For me, it’s not just about being the best, I also want people to realize I’m versatile.”

Actor. Philanthropist. Label executive. Rapper. Star. It seems that everything that Ludacris takes on he conquers and in the process of doing so, brings his unique persona and approach to an even wider fan base. With The Red Light District Ludacris gears up to do battle again: armed with wit, wildness, lyrical dexterity, heart, raunch and a sense of who he is and what he can be. Ask Ludacris his philosophy and he breaks it down. “l always tell people that longevity is the most important thing to me, so with that being said I’ve never looked back. I’m always looking forward. I know that when it comes to hip hop I’m one of the chosen few and I’m very happy with that success but a s far as where I’m going I have no limitations. Even though this is my fourth album I'm just getting started”.